Since 1991, dynamx presentation solutions has provided high quality multimedia presentation equipment including powerpoint® projectors from leading manufacturers such as InFocus, Proxima, Mitsubishi, Toshiba, Sanyo and Epson, as well as peripherals such as screens and wireless radio-frequency remotes like the Executive Sales Presenter and the PROMOTE RF 64. Our high volume and low overhead allow for extremely competitive pricing.

dynamx presentation solutions ships projectors nationwide to clients in business, education, and government. We rent projectors locally at very competitive prices and provide optional full-service rentals within a 50-mile radius. Full-service rentals include delivery, setup, strike, and return services, providing our clients with an absolutely worry-free presentation experience.

Call for more information on our product line or FREE needs analysis. All products come with the full manufacturer's warranty.

Expert technical assistance is available from dynamx presentation solutions, and directly from the manufacturers through TOLL FREE technical support HOT-LINES.

‘Projecting a presence’

By Rod Lee/ The Buzz editor
reprinted from The Buzz T&G supplement
June 2007

For at least two reasons, nothing could have been more appropriate than Davis Cox of dynamx presentation solutions receiving recognition as the Corridor Nine Area Chamber of Commerce's Volunteer of the Year at the organization's Academy Awards-themed annual meeting at White Cliffs in Northborough on May 17th.

First, since joining what was then a Westborough/Northborough affiliate of the Worcester Regional Chamber in the early 1990s, Cox has been a stalwart member of the Corridor Nine Area Chamber in a number of regards. As he put it during a follow-up interview in his home in Northborough on June 6th, Cox, whose company specializes in projector rentals and sales, says, "When [the Chamber] has a need for AV equipment, I supply it. I'll staff a booth, stuff envelopes, guard the back door or help out at a community event."

Secondly, as a kid growing up in West Virginia who subsequently worked as a projectionist to pay for his room and board at Berea College in Kentucky, the always-courteous, soft-spoken Cox developed an early love for light projection. So it's fitting that he finally got his own moment "on the red carpet," even if it didn't happen in Hollywood!

Cox has witnessed up-close, and with great satisfaction, what can only be described as the incredible expansion of the Corridor Nine Area Chamber. He has seen the organization add the towns of Southborough and Shrewsbury and continually mushroom in size and scope.

As was pointed out at an annual meeting presided over by outgoing chair Pam Sager, Chamber President Barbara Clifford and incoming chair Ben Colonero, sixty-four different cities and towns "and all sorts of businesses" are represented within the Chamber’s ranks; also, during the past year, the Chamber staged twenty-nine different programs and events. Its Business Expo, featuring one hundred two booths, was a sellout; over one thousand people attended. Its golf tournament with EMC as the title sponsor was "a huge success." Etc. Etc. Etc!

It is not surprising, Cox says, that the Corridor Nine Area Chamber went independent several years ago. "It’s always had that potential," he says. Northborough, and the Corridor Nine Area region, have grown hand-in-hand, he says. "Thirty and a half years ago this home was about as far out in the country as I’d lived since my childhood in West Virginia. At Ambassador meetings (in the early days), I’d say, ‘all Westborough/Northborough members please stand up’ and it would be over half the room!"

Cox himself has been actively involved with the Chamber from the outset. ".I created the template for the Ambassador (of the Year) award, and I also won the award."In its initial stages, as the Chamber began to grow, "we realized we needed to find an office," he says. "We had always met at Harvey’s (the trash-collection company, and a bellwether member of the Chamber in its own right; the Chamber now occupies space on Lyman Street). [Breaking apart from Worcester] was just one of those things that was going to happen, because of the size and momentum we were building. You grow up and mature and you leave daddy." (The Corridor Nine Area and Worcester Chambers retain a cordial relationship).

Cox notes a spirit of volunteerism permeates the Corridor Nine Area Chamber. "Of the eight hundred businesses we have as members, over two hundred are volunteers," he says. "It’s an extraordinary number for any kind of small organization. Why would they do that?; for fame or fortune."

As someone who has run a business from his home, Cox says his own motivation for being a member of the Corridor Nine Area Chamber as well as two other Chambers was threefold: "insurance; to create more business for dynamx; and ‘the water-cooler effect.’" When you work from home, he says, there is no "water cooler" gathering. So he has networked. "If you don’t have it in your head, you need it in your feet," he says.

The Corridor Nine Area Chamber is fortunate too, he says, to have leaders like Barbara Clifford and Karen Chapman (the latter is assistant president). "Barbara is a tremendous asset," he says. "We wouldn’t have enjoyed the progress and growth we’ve had without Barbara and Karen. We got lucky." Expressed another way, as only someone from Appalachia might, he says, "if you’re not green and growing, you’re ripe and rotting… we’ve had such a succession of quality people at the head."

(Rod Lee can be reached at rlee@telegram.com or 508-793-9200.)

Shedding light on projectors

By Bob Tremblay/ Daily News Staff
reprinted from MetroWest Daily News
Sunday, November 5, 2006

Davis Cox has been fascinated with projectors ever since he saw his first film in the fifth grade while growing up in Appalachia.

"I don’t remember the title, but it was a western and I’m pretty sure Shelly Winters was in it," the West Virginia native recalls. The concept of light projection actually interested him more than the movie. "We take movies and TV for granted now, but I just love the concept -- what we can project -- and it’s not easy to explain your love."

As a scholarship student at Berea College in Kentucky, Cox even worked as a movie projectionist on campus to pay for his room and board.

Considering this enlightened background, it only seems fitting that Cox should today run a business that focuses on projectors. Specifically, his Northborough-based company, dynamx presentation solutions, sells and rents multimedia presentation equipment, specializing in PowerPoint and home theater projectors.

Cox founded the company with his wife, Donna, in 1991 after he spent more than 35 years in the high-tech industry as a programmer, systems analyst and salesman.

"It was a matter of necessity," he says, describing why dynamx was started after he was downsized. He originally worked as a small business consultant in the high-tech field. "I did that because I knew a lot about computers and and I knew a lot about business," he says, "but there’s a reason they call it small business. They don’t spend a lot of money."

While working as a consultant, Cox began selling a few high-tech products. In the process of conducting demonstrations and making sales calls, Cox became reacquainted with projectors. "I don’t know where exactly I encountered them. They were really flat panels," he says. "You would hook up your laptop to this panel and put it on an overhead projector and talk to a larger audience. I said, ‘I have to have one of those for my business so I can to speak to larger audiences.’"

Cox wasn’t the only person with a hankering for a projector. His brother-in-law needed a flat-panel display for a trip to San Diego. "He was talking to my wife, his sister, and he said, ‘I need this....’ And she said, ‘Are you having trouble finding one?’ And he said, ‘Yeah.’ And she said, ‘See my husband.’

"I found a supplier within driving distance of me with flat panels. Well, I fell in love with the technology and I asked him if I could help resell the panels, and he said yes. The company was born on that day."

At first, dynamx only sold flat-panel displays. "It did change my target market because small companies could not afford these panels," says Cox. "They ranged in cost from $5,000 to $10,000, so I called on Fortune 1000 companies."

In 1996, dynamx added to the mix rental equipment, which today accounts for 80 percent of its business.

Technological advancements lowered the prices of projectors and office supply stores began selling them. "I wouldn’t say the market is saturated, but it is much more mature now and most people have one," says Cox. "So the sales I get now are not to the Fortune 1000 companies but to the target market I started with: small business."

dynamx competes by offering "high quality equipment at competitive prices backed by unsurpassed service," says Cox. "Competitive" often means "lower" as the company can sell new items for less. It also offers bargains.

The latter are so-called B stock projectors that have only been used sparingly, typically as demos. "They will have from 10 to 100 hours ofa lamp that is rated for 2,000 to 4,000 hours. That’s a small amount of use but you can’t sell it for new anymore. So it gets re-certified, gets the original factory warranty and can be sold for as little as half price. A lot of my customers know I frequently have B stock, which is just as good as new but less expensive."

For example, dynamx sells a B stock Mitsubishi projector for $859 that has a list price of $1,400 new. Says Cox, "I have some customers who will call me up and say, ‘What do you have as a bargain today?’"

The company’s new items also can sell for less. For example, another Mitsubishi projector that some Internet sites are selling for $2,400 costs $1,400 at dynamx.

One of its specials is a 2.9-pound Panasonic projector, small enough to fit into a briefcase. "It doesn’t even need a computer to do a PowerPoint presentation," says Cox."You download the presentation onto this memory disk that’s the size of a postage stamp. It holds 1 gigabyte of data and I’m giving it away a free with a purchase of the projector." The disk typically costs around $25. The projector, meanwhile, sells for $999 and can be rented for $99 a day.

Rentals start as low as $50 for a half day with Cox noting that few companies offer half-day rentals. Full-day rentals, if the customer picks up the projector, cost on average from $150 to $250 while hotels charge on average from $250 to $550 in New England, he says.

Sales prices at dynamx range from $700 to $3,500.

The cost depends mostly on the size of the audience. The larger the audience the brighter the projection has to be and the higher the cost. Time of day plays a factor as well. Too much sunlight, such as at noon, requires a brighter projection.

Cox notes that dynamx has projectors that can accommodate an audience as large as 1,000 people.

He says he’s able to offer lower prices because he works out of his home and thus has no overhead costs to pay. Working out of his home also gives him service-hour flexibility to answer customer questions. Technical advice is part of the package.

dynamx also delivers, sets up and retrieves all its rental equipment within a 50-mile radius. These services are optional as customers can pick up the equipment themselves.

In addition to projectors, dynamx sells and rents projector accessories such as screens, remote control devices, portable tables and carts. It also rents sound system equipment and has provided audiovisual equipment for the Boston Business Expo.

One of the emerging markets for dynamx, according to Cox, is home theater rentals. "Somebody will have a birthday party and they want to entertain the kids with DVDs so they rent projectors, the screen and the DVD player," he says. The projector in this case would be used in a wide-screen format.

Other potential customers are companies that provide PowerPoint presentations for anniversary parties and the like and need equipment to show the movie to the client.

Competition has kept sales flat the past three years, according to Cox, but he sees these emerging markets as a growth opportunity.

dynamx garners 50 percent of its business from networking through three chambers of commerce -- the Marlborough Regional Chamber of Commerce, Corridor Nine Area Chamber of Commerce and the Worcester Chamber of Commerce. "I network, I network, I network," says Cox. "Everybody knows me so when they think projector, they think me."

The remaining 50 percent comes from the company’s Web site.

Cox says dynamx makes the extra effort to compete with larger companies. This can take the form of Cox giving out his cell phone number so clients in need of immediate help can contact him.

"We’re a small business with big service," he says.

(Bob Tremblay can be reached at btremblay@cnc.com or 508-626-4409.)

This is what some of our customers had to say about our products and service:

"I didn't believe it was possible to receive a package from USA in less than four days, so I just like to thank you. You are really professional and the remote control is also very good." -Angelos S. from Cyprus

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"Your service and help have been great - it has been a pleasure doing business with you. You and your company will be highly recommended by us to anyone who may need your service. Thanks for being so prompt in everything you have done. When - not if - we need your service in the future, you will be at the top of our list." -LG, getpress.com

"We can't thank you enough for your efforts. You were caring, thorough, and professional." -KW

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"You are people of action at your company. I am grateful you are there and for your service." -BC, speakingofcharacter.com

"WOW! Great Service - I'll be looking for more of your items -THANKS." -EJ

"Very pleased with my purchase, nice people to deal with!" -CP

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"The item was perfect and exactly as described. Thank you!" -TRB

"I thought [your] kind of service was a lost art." -WW